The Fruitty

Every parent with young children knows it. Eating apples is a healthy habit. However, due to the short attention-span of children, it happens regularly that an apple gets lost. In addition, children are generally not fans of the apple cores and seeds.

In short, annoying and unnecessary. Birthmark designed 'the Fruitty', a handy double grip with which an apple can be carried together with a cheerful lanyard. In day-to-day practice, experience shows that even the young and old with a physical disability benefit greatly from the use of the Fruitty. De Fruitty was nominated for the Dutch Design Prize 2004.